SovEU · Atlas · European alternatives · analytics
European alternatives to Google Analytics
European companies mapped as alternatives to Google Analytics. Each carries an evidence-led sovereignty profile — jurisdiction, hosting, US exposure, DPA and more — reviewed by SovEU. Profiles are descriptive, not a compliance verdict.
4 alternatives
Open-source web analytics platform (formerly Piwik) available self-hosted or as an EU-hosted cloud; the company behind it, InnoCraft, is based in New Zealand.
Lightweight, open-source, cookie-free web analytics operated by Plausible Insights OÜ in Estonia; the managed cloud is hosted in the EU.
Cookie-free, privacy-focused web analytics operated from Germany, with an open-source tracking core.
Privacy-first web analytics operated by a German company with EU data hosting.
Compare side by side
The same evidence-led signals across each alternative. A blank cell (“—”) means the signal isn't recorded — never a negative claim — and the score is a transparent signal score, not a compliance verdict.
| Signal | MatomoNZ | Plausible AnalyticsEE | Pirsch AnalyticsDE | Wide Angle AnalyticsDE |
|---|---|---|---|---|
| Sovereignty score | 78/ 100Strong sovereignty signals | 96/ 100Strong sovereignty signals | 68/ 100Moderate sovereignty signals | 76/ 100Strong sovereignty signals |
| HQ jurisdiction | — | Estonia | Germany | Germany |
| Primary hosting region | EU (Matomo Cloud) | EU | Germany | EU |
| EU data residency option | — | — | — | — |
| US cloud dependency | — | — | — | — |
| Data Processing Agreement | — | — | — | — |
| Subprocessor list published | — | — | — | — |
| Self-hosting option | Yes | Yes | — | — |
| Open source | Yes | Yes | — | — |